On Thursday (November 17), a lot of stars and their PR crew announced fresh projects and titles for their new films. There was an avalanche of tweets from Kollywood stars or their production houses to announce new films and tie-ups.
Kollywood is currently going through a major crisis due to demonetisation. In an industry where black money plays a key role, shooting of new films have come to a standstill and release dates have been reshuffled due to currency crunch. There is no money in the market as financiers are left with “scrapped” notes and general public is off movies.
Gautham Menon’s AYM took an opening only in Chennai city and suburbs in Chennai and Coimbatore where theatres have online booking. However actors in Kollywood wanted to show that demonetisation has not in any way affected their box-office standing.
Vikram has set the ball rolling. After the success of Iru Mugan, reports claim that he was planning to do another film with its director Anand Shankar. Also, director Hari had officially announced he is going to do a Saamy sequel with Vikram. Later, news came out that Vikram will do the remake of the Hollywood horror thriller Don’t Breathe, playing the role of the blind army man, enacted by Stephen Lang. The director of the film Frede Alvarez replied to a fan that the film is going to be remade in India.
More recently Gautham Menon announced his next film after AYM will be with Vikram. However yesterday morning news was out officially that Vikram has been signed up to do a film for SFF with the little known director Vijay Chander, who had earlier directed Simbu’s Vaalu. It took the entire industry by surprise.
A few hours later Jiiva–Kajal Aggarwal's Kavalai Vendam teaser was released along with its 24th November release date announcement. Jiiva also tweeted about.
At sharp 6 pm in the evening, popular music composer and youth icon Anirudh, who has over 2 million followers on Twittter, tweeted –
— Anirudh Ravichander (@anirudhofficial) November 17, 2016
The teaser was first released through the Twitter handle of actor Suriya. Rum, a horror thriller, is Anirudh’s 13 th film as a music director and he is introducing his cousin Hrishikesh, who debuts as hero in the film.
Two hours later, music director-turned-actor Vijay Antony's new horror thriller film Saithan's opening 8 minutes was made live via social media handles. It is a bold and daring decision by Vijay Antony to create a hype around the film, which was to release on 17 November, but now has been pushed to 2 December. Vijay Antony is riding a wave as his last release Pichaikkaran is one of 2016’s super hits.
Half an hour later, Vijay fans were in for a treat when leading production house Sri Thenandal Films officially announced that they would be making Vijay 61 with Atlee as the director. Vijay’s earlier combo with Atlee had resulted in Theri, the 2016 summer blockbuster.
However the biggest news of the day was when Suriya announced that his next film will be directed by the maverick Selvaraghavan.
— Suriya Sivakumar (@Suriya_offl) November 17, 2016
Late in the night, the “Lady Superstar” of Tamil cinema Nayanthara announced her next film, Aramm.
What an evening it turned out to be in Twitter, as all the latest star updates trended!