With its “daag ache hain” tag line, detergent brand Surf Excel has come up with some pretty cute ads over the past few years.
But a recent one it unveiled, to time with Ramzan celebrations in Pakistan, takes the cake. Or should we say, the jalebis and samosas.
The ad depicts a little boy being dressed in a spotless new kurta for the festival and running out to meet his friends. He then spots an old sweet vendor whose cart is stuck in a rut, and is unable to sell his wares to those out for the iftaar.
Our young lad promptly scoops up some samosas in his kurta and rushes into the marketplace, to sell them. His friends join in too, bringing along the jalebis while the grateful chacha looks on.
Of course, their kurtas are greasy and spotted by the time the boys are done and they’re worried about it, until the boy's mother, who has seen it all, reassures them that “daag acche hain”, especially when you got them doing a good deed or lending a helping hand.
Pakistani ads created specially for Ramzan have previously found fans in India — like the Pepsi 2015 one that had stars like Zindagi Gulzar Hai actress Sanam Saeed.
But the Surf Excel one trumps that by a mile. For both message and cuteness quotient, this one gets a thumbs up. Take a look: