Super Bowl 2017: Melissa McCarthy to immigration politics in ads, your guide to the American football finale

FP Staff

Feb,06 2017 16:18 47 IST

History was certainly made during Super Bowl LI. The New England Patriots won their fifth title with a record-breaking comeback to beat the Atlanta Falcons 34-28 in the first ever Super Bowl overtime. But we all know that the Super Bowl isn't just about American football. Whether you were waiting to see what the commercials had to say in this time of political turmoil, or you were just waiting for Lady Gaga's halftime show, the finale gave a lot of reasons to tune in. So here's your ultimate guide to what's trending from the most important American football championship in existence.

Tom Brady's fairytale victory

Quarterback Tom Brady inspired the greatest comeback in Super Bowl history as the New England Patriots stunned the Atlanta Falcons in Houston on Sunday. He became the first quarterback in history to win five Super Bowls after the Patriots overturned a 28-3 third quarter deficit to snatch a sensational victory at Houston's NRG Stadium. The 39-year-old overcame the Deflategate controversy to become the posterboy for the game again. He also feature in Intel's hilariously 'epic' Super Bowl TV Spot.

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Lady Gaga's 'safe' Halftime Show

Lady Gaga . AP

Lady Gaga's Halftime Show. AP

Lady Gaga took the stage during what she deemed as 'the biggest performance of my life' and dazzled the audience with her usual grandeur at the Pepsi Halftime Show. She dropped from the top of Houston's NRG Stadium to open her halftime show and dropped the mic at the end, offering a program that delivered high-energy hits and an inclusive theme. With renditions of  God Bless America and This Land is Your Land she struck a patriotic note at her performance. Her chart toppers Born This Way and Bad Romance also made it to the show. She also sung a duet with Tony Bennett, hitting all the right notes during the act, but fans who hoped for a politically charged act were left disappointed.

The Schuyler sisters from the original cast of Broadway's hit "Hamilton", singers Phillipa Soo, Renee Elise Goldsberry and Jasmine Cephas Jones, also sung a three-part harmony to a version of America the Beautiful. Country star Luke Bryan was also added to the mix with The Star Spangled Banner.

Watch her full performance here.

Budweiser's immigration ad causes a stir

The Super Bowl might be the only time when people actually wait for what the commercials! The ads always offer a glimpse of American cultural and what people care about at that moment. This year wasn't different, with topical ads that weren't afraid to take a stance amidst all the political noise. The ad that probably caused this noise to grow louder was Budweiser's 1 minute Born The Hard Way ad. The ad tells the tale of one of the founder’s of Anheuser-Busch, the brand behind Budweiser. It tracks the arduous and ambitious journey of Adolphus Busch as he came to America in pursuit of his dream to brew beer.

So one would think that this ad would American inspire the masses and supplant the negativity around immigrants, but it probably did the opposite. 'Boycott Budweiser' hashtags are popping all over social media because people can' digest the fact that a German immigrant once lived the American Dream. But the ad has also received a lot of positive attention, polarizing the people even further, only this time it's over an ad.

Ads from 84 Lumber and Airbnb also decided to take on issues like immigrantion and diversity.The 84 Lumber's subject of Mexican immigrants as especially controversial, with the full ad getting banned from broadcast because the 'content was deemed too controversial'.

Here's the completion of the journey aka the banned content. The ad features a border wall that Donald Trump has been promising through his campaign and presidency.

Another addition to the Super Bowl social commentary was the topic of gender and equal pay. Audi's #DriveProgress advert dealt with this issue with tact and grace, with a father's promising monologue about a more egalitarian society, at least in terms of wages. The reception? It currently has 57 thousand dislikes.

Even the Pope decided to spread the message of peace in a time that's surely anything but.


Quirky ads, quirkier celebrities

From Melissa McCarthy's hopeless attempts at being an eco-warrior to Justin Bieber giving you the lowdown on the evolution of the touchdown dance, Super Bowl banked on the age old formula of comedy plus celebrities for some delightful ad spots. Here are some that are the talk of the town right now.

(We get it T-Mobile, Snoop Dogg likes weed)

Justin Timberlake, Christopher Walken and puns, need we say more?

Another company that really hit the nail in the public's celebrity-loving head was Honda, the company's nostalgic 'Year Books' commercial featured Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliot, Stan Lee and Jimmy Kimmel on a clarinet!

Comedian Jon Lovitz won't make you see avocados in the same way again after you see this ad.

Jason Statham and Gal Gadot deliver in one of the most action packed ads to ever grace a ridiculously expensive Super Bowl ad spot.

Movies buffs also had a little something worth looking forward to at the Super Bowl. The Coen Brothers directed their first-ever Super Bowl ad starring Peter Fonda. The Mercedes ad harkens back to the movie Easy Rider.

 

Movie and TV show trailers galore

A lot of movie and TV show trailers also graced the small screens during the grand finale. Here are some of these trailers that's caught the internet's attention.

The first teaser for Stranger Things is here and it continues to bank on the nostalgia of the 80s.

The Fast and Furious franchise gets its eight installment with The Fate of the Furious, this trailer promises fast cars, Charlize Theron, Helen Mirren and a submarine stunt?!

Guardians of the Galaxy fans have some more footage to look forward to with the Vol. 2 'Extended Big Game Spot'. We get the first look at the possible (and very golden) antagonist 'Ayesha' in this TV spot.

More John Wick: Chapter 2. More action. More Keanu Reeves!

Logan, Hugh Jackman's last go as Wolverine, also saw an extended trailer.

The Hulu original series The Handmaid's Tale is based on Margaret Atwood’s dystopian speculative fiction novel of the same name title. The story is based in near-future New England and stars Elisabeth Moss and Joseph Fiennes.

Space-oriented sci-fi movies have been as optimistic and bright as the cinematogaphy of J J Abrams these days. If that disappoints you, the TV spot for the movie Life might be the blood-curdling trailer to make your day! Will this be this generation's Alien starring Jake Gyllenhaal and Ryan Reynolds?

And there was so much more, NFL coverage and otherwise. For now, this is the last superb owl for you to enjoy!

via GIPHY