Mumbai: Superstar Shah Rukh Khan is looking forward to get a "step closer" to his fans with live video beams #fame, a live video social platform.
Shah Rukh, one of Bollywood's most globally popular stars, has already been interacting with his fans via his @iamsrk social media handle.
But he is ready to take that experience a notch higher through live video beams in which he will have question-and-answer sessions and will also share life lessons, interesting moments from his work and life, and the causes he believes in.
"I have been fortunate to receive love and affection from so many lovely people from around the world, over the years. I don't like calling them just my 'fans', they are the ones who love and support me and I always look for ways in which I can give back this love," Shah Rukh said in a statement.
"Social media has been one easy way of connecting with a lot of them. #fame now will make video interaction possible with all of them and get me a step closer to them. So, I am delighted to invite everyone - follow iamsrk on #fame. I look forward to my live beams and interactions."
The actor, whose last big screen outing was Dilwale, will this year be seen in Fan and Raees -- both of which are different from each other.
By bringing SRK to the live video interaction platform, Puneet Johar, CEO - TO THE NEW Ventures (#fame is a part of it), hopes "talented young people get inspired to use it #fame showcase their talent to the world."
#fame launched its live video app in May 2014.