Shah Rukh Khan: Business of theatre owners can be severely hit by video-streaming platforms
Streaming services such as Netflix and Amazon Prime Video are fast gaining an audience in India, not just for their international content, but also because of their original Indian web series and shows.
Their hold over the market is further strengthened when production houses join hands with him. Shah Rukh Khan recently signed a deal with Netflix; as per its agreements, the streaming service has rights over all the films made by Red Chillies Entertainment. Salman Khan too, signed a similar deal with Amazon Prime, around the time that his film Tubelight released.
Film makers have made their apprehensions about this growth clear. The rolling out and implementation of the Goods and Services Tax (GST) coupled with the danger of piracy has made some of them vary of the medium, while others have embraced it because it gives them more creative freedom. Still others are worried that it will eat into the business of film making, and Shah Rukh Khan too, recently weighed in on this issue.
"There is a possibility that the business of theatre owners will be severely hit... I don't think the business will fade into oblivion. There will be films that people would want to watch in theatres with the family. In fact, the atmosphere in cinema halls too has drastically changed. I recently caught a film in a theatre which had recliner seats and blankets. Nowadays, they have butler services too. So, people are going to be enticed by the luxury," he said, as quoted by Mid-Day.
He attributed this change in consumption of entertainment to a change in people's lifestyles; according to him, people today are more concerned with how individuals want to spend their time rather than how much money they have at their disposal.