Satyamev Jayate ratings prove 11 am slot viable
Satyamev Jayate has delivered a rating of 4 TVR (TAM, C&S 4+, Hindi Speaking Markets) cumulatively across all STAR network channels and 4.9 TVR for ‘all’ demographics including C&S and terrestrial homes for the inaugural episode which aired on 6 May.
The show delivered a rating of 3 (CS 4+, HSM) on Star Plus alone.
On the surface of it, the numbers are healthy. Unlike viewing trends on normal programs, where, after the initial sampling, some programmes zoom and the others peter out, SJ could be a little more unpredictable, given the ‘cover story’ nature of the show. If the issue being discussed resonate, that particular episode will show a spike in viewership; if the issue doesn’t strike a chord, the ratings will dip.
If there is one thing that SJ has proven, it is that the 11 am slot is viable. An average over 3 TVR for a 90 minute show is certainly good going.
Advertisers and media agencies should be satisfied with the viewership numbers, as they are in line with expectations. “This is not an entertaining show but an infotainment show and, therefore, its TRP ratings across 13 episodes could be limited. The show's initial episodes should have high ratings but may be difficult to sustain. The show should have high impact and talkability and clients who are on the show are aware of it," Sam Balsara, chairman and managing director, Madison World told Firstpost.
Published Date: May 17, 2012 10:41 AM | Updated Date: May 17, 2012 10:41 AM