The Brihanmumbai Municipal Corporation (BMC) has roped in superstar Salman Khan as the face of its anti-open defecation mission, a part of the Prime Minister Narendra Modi's Swachh Bharat Campaign.
Deccan Chronicle reports that Khan had complained of a few men relieving themselves in front of his residence at Bandra Bandstand. The actor was perturbed by the state of these people who are devoid of the basic necessity of clean toilets.
Thus, the Being Human Foundation accepted the BMC's invitation to come on board the Swachh Bharat Mission by acting as the ambassador of its campaign against open defecation.
Mumbai Mirror quotes Khan's foundation Being Human's letter to the BMC, "We are in receipt of your letter addressed to Mr Salman Khan requesting him to become a brand ambassador of the BMC to assist the BMC in their cleanliness drives. We are pleased to inform you that Mr Salman Khan will be happy to accept your invitation and through Being Human – the Salman Khan Foundation will help the BMC in creating awareness about cleanliness drives."
According to the same report, Khan will also donate five mobile toilets to the BMC, to be placed at Bandstand. Also, the actor is in talks with BMC Commissioner Ajoy Mehta to discuss the modus operandi of the campaign like featuring Khan in jingles, videos and posters.
Recently, Kangana Ranaut also featured in an ad, dressed as Goddess Lakshmi, to promote the Swachh Bharat Mission.
The Times of India states that according to the Swachh Bharat Mission guidelines, there should be a toilet seat for every 30 users. The city needs around 1.36 lakh toilet seats to accommodate 63% of the Mumbai population that lives in slums. As of now, the city is 60,000 toilet seats short of this target.
The BMC recently declared 12 out 24 wards of Mumbai open defecation free and promised that the rest will join the list by the end of this year. Ward B (Dongri, Pydhonie) and ward C (Chira Bazar, Bhendi Bazar and parts of Marine Drive) were declared open defecation free last year. Ten more wards were added to the list this year, as per the report by Mumbai Mirror.