 "Ranbir Kapoor passed, but 'Tamasha' failed: A trade analysis")
The audience and industry was quite optimistic about the Ranbir Kapoor-Deepika Padukone starrer Tamasha, as they were hoping that at least Imitiaz Ali would be able to reverse the sliding success graph of Ranbir. But alas! The only saving grace in Tamasha is Ranbir Kapoor. After three consecutive flops, even disasters—Besharam, Roy and Bombay Velvet — people had started losing their faith in Ranbir as an actor, but Tamasha certainly jolted him back to the track; but just him. The contrasting shades of his character, so well portrayed, certainly restored audience’s trust in him. [caption id=“attachment_2533650” align=“alignleft” width=“380”]  Tamasha. Screengrab, YouTube[/caption] But what about the film? An insider from UTV, the distributor of the film, revealed that the cost of the film had gone up to almost Rs 90 crore. “UTV has bought the film in Rs 70 crore from Sajid Nadiadwala and has pumped in Rs 20 crore for the print and publicity,” says the source. So it was a big surprise for the industry and media alike when a success party was thrown on Monday, when the collection was just Rs 38.16 crore, far less than even half of the total cost of the film. Trade analyst Amod Mehra has a justification, “The collections were not as bad as Bombay Velvet.” By the end of a week of Tamasha running in theatres, UTV, however, didn’t claim incredibly astronomical box-office figures and revealed that their net box office collection is only Rs 53.46 crore. But the rate at which the figures are dipping, it would be practically impossible to increase the collection. Trade analyst Taran Adarsh shares the same concern.
The dwindling biz of #Tamasha illustrates that the film has been liked by a tiny section of audience, while facing rejection otherwise.
— taran adarsh (@taran_adarsh) December 4, 2015
He further tweets:
Overall, #Tamasha biz is disappointing in India. Better than #BombayVelvet, #Besharam, #Roy, but similar to #Rockstar, released in 2011.
— taran adarsh (@taran_adarsh) December 4, 2015
Films do have other sources of revenue, but the scope for Tamasha those avenues are lesser to nil. Mehra is certain that the makers will lose 50% of the money they have put in. “The music rights remain with AR Rehman so they won’t be able to make any money from the music. Even for satellite they make a combined deal and if any of the films fail at the box-office the makers won’t get any money from it. UTV would make around Rs 2o to Rs 22 crore and another Rs 5 crore from overseas,” says Mehra. Here’s an independent record of collections:
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