Phillauri is Anushka Sharma's second production after 2015's slasher thriller NH10, and so there's a lot at stake for Anushka Sharma, who's Clean Slate Films has helmed this film, purely on the basis of expectations.
It is now become a trend for films to be shown to fellow members of the industry a day before it releases to create hype around the film. Even though big films like Phillauri (and film studios like like YRF and Fox) donot have press previews for critics and journalists, they make sure to show the film the celebrities who have multiple followers on Twitter.
Any publicity is good publicity right? And so, while we 'common folk' wait with bated breath for Phillauri to release, the film was shown to multiple celebrities on Wednesday night in Mumbai. Here's what they have to say about the film:
— Shah Rukh Khan (@iamsrk) March 22, 2017
And as usual @diljitdosanjh totally wins you over with his simplicity and charm! The film leaves you with a beautiful thought and message! ✨
— Alia Bhatt (@aliaa08) March 23, 2017
— Rhea Chakraborty (@Tweet2Rhea) March 23, 2017
— Avinash Gowariker (@avigowariker) March 23, 2017
— Dia Mirza (@deespeak) March 22, 2017
Meanwhile, it is being reported that Anushka Sharma's film is already a profitable venture, before its release. It has allegedly been made at a budget of 21 crore including marketing and distribution, and has already recovered 12 core from satellite and music rights, reports India Today.
Published Date: Mar 23, 2017 08:00 pm | Updated Date: Mar 23, 2017 08:00 pm