Kick a ball, build a school.
Has it ever been this simple to do a good deed?
After the ALS Ice Bucket Challenge, the #KickForABrick Challenge is making an impact on social media.
The challenge — in support of the YUWA NGO that is working to better the lives of girls from an underprivileged background — was “kicked off” by Ranbir Kapoor and is powered by Lenovo.
Firstpost had previously told you all about how the story of these girls’ journey — they hail from a village near Ranchi, and have been taken to Spain by YUWA, to participate in a football tournament — is now the subject of a web series called ‘Girls with Goals’.
Now, the #KickForABrick Challenge is carrying forward an initiative by YUWA to build a new school for these girls.
While they participate in the Donosti Cup in Spain — the largest youth football tournament in the world — the girls are also raising funds for their school building.
The #KickForABrick challenge video was promoted by Ranbir and Mumbai City FC striker and captain of the Indian football team Sunil Chhetri. In the video, Ranbir and Sunil challenge their fans to take it up the cause.
And their message seems to have hit home, as fans from all over India have been sending in entries over the past few days. Football enthusiasts have sent in various videos — from simple kicks to mind blowing tricks, football sketches etc.
The campaign has received 50 entries so far and is expected to receive up to 200 entries every day.
Watch the video here: