JK Rowling's Harry Potter franchise turns 20: How the books inculcated love for reading in children

AFP

Jun,25 2017 17:47 27 IST

Harry Potter turns 20 on Monday when muggle readers in gowns and glasses from Indonesia to Uruguay will celebrate the birth of a global publishing phenomenon in 1997.

Photo courtesy: AFP / Justin TALLIS.  British author J. K. Rowling is credited with tempting a generation of children back to reading books with the Harry Potter series

Photo courtesy: AFP / Justin TALLIS. 
British author JK Rowling is credited with tempting a generation of children back to reading books with the Harry Potter series

Harry Potter and the Philosopher's Stone (later renamed Sorcerer's Stone for the US market) introduced the boy wizard and a magical cast of supporting characters.

Penniless single mother JK Rowling finally succeeded after a series of rebuffs from publishers, and the book became the first installment of a seven-novel series that has sold 450 million copies worldwide and spawned eight blockbuster films.

The Potter universe now encompasses theme parks in the United States and Japan and a permanent exhibition at London's Warner Bros Studios, helping to turn Rowling into a billionaire.

No other children's book has achieved quite as much in terms of both commercial and cultural impact, turning an entire generation of boys as well as girls into enthusiastic readers who would happily join midnight queues at bookshops as each novel came out.

If some of the early reviews took issue with Rowling's pedestrian writing and bald characterisation, everyone agreed about the narrative verve on show in the Philosopher's Stone, starting with the delivery of a letter that will, like alchemy, transform the 11-year-old hero's life forever.

"Once you start reading it, you enter a magical world, a world where you could be special, a world with clever things, with the idea that it all just might exist," Durham University education professor Martin Richardson told AFP.

"The characters become part of the family. It starts to enter the nation's DNA," he said.

"I think people will be reading Potter in 20, 30, 40, 60 years time, even if it's only for the story."

Far beyond Britain and English-language markets, the saga wove itself into the world's literary DNA.

The seven volumes have been translated into 79 languages ​​in 200 countries, and Monday's 20th anniversary will feature fancy-dress reading parties around the world starting in Australia and ending in Canada and the US West Coast, at libraries, bookshops and British embassies.

- Love at first sight -

Marie Lallouet, editor-in-chief of a children's literature digest at the National Library of France, underlined the scale of the books' appeal beyond Britain, which already had a rich stock of literature conjuring tales out of the worlds of boarding schools and magic.

"Harry Potter re-validated children's literature in the eyes of adults, and encouraged an entire generation (of French children) to learn English so that they could read the books as soon as they came out in English," she said.

Photo courtesy: AFP/File / VALERIE MACON The films based on the books helped launch the careers of a number of leading actors, including Emma Watson

Photo courtesy: AFP/File / VALERIE MACON
The films based on the books helped launch the careers of a number of leading actors, including Emma Watson

Rowling managed to magic "something very powerful" into existence, Lallouet said, by portraying one boy's struggle to come to terms with his tragic beginnings against the backdrop of an existential struggle of good against evil.

The first print run of the Philosopher's Stone produced 1,000 copies -- all now highly sought after by collectors — and earned Rowling a £1,500 contract from Bloomsbury after numerous rebuffs from other publishers.

"I just loved it at first sight. I'd worked with Roald Dahl in his glory days, so I suppose the opening chapters reminded me a little of him," Barry Cunningham, Rowling's original publisher at Bloomsbury, told The Daily Telegraph.

Bloomsbury affected one small change by persuading Joanne Rowling to publish under the nom de plume JK, convinced that boys would shy away from a book written by a woman.

Still, Cunningham was not sure the Philosopher's Stone would make any money, and urged Rowling to stick to a day job while writing on the side.

"I couldn't be prouder of the Harry Potter legacy: not only has it made reading cool again, it has shown that families can all enjoy great stories together," he said.

"We can believe that there is a real purpose to standing up to evil. And, of course, we can find our own magic."