Jab Harry Met Sejal: Is Shah Rukh Khan set to refund distributors after film's poor collections?
With big films like Tubelight and Jab Harry Met Sejal underperforming at the box-office, this year is proving to be problematic for Bollywood. According to Financial Express, NH Studioz, which had acquired the film's rights in India, is expecting Shah Rukh Khan to return a part of his earnings in order to cover up for the losses incurred.
In the recent past, Salman Khan had returned a fraction of his earnings to the distributors to help them minimise the losses brought on by Tubelight's mediocre performance. The distributors of Jab Harry Met Sejal, too, are hoping that Shah Rukh will take his cue from Salman and initiate a refund.
2017 has been one of the slowest years Bollywood has seen in terms of revenue generation. Big-ticket films, with massive stars in leading roles are also bombing at the box-office. Films like Jagga Jasoos, Tubelight, and Jab Harry Met Sejal, have failed to leave a mark at the-box office. Although Jab Harry Met Sejal had stars like Shah Rukh and Ansuhka Sharma to boast of, it only managed to cross the 50 crore mark days after its release.
NH Studioz, which now finds itself in the middle of terrible losses, has reportedly conveyed its message to Shah Rukh, who had made a fair amount from the pre-sale of the Imtiaz Ali directorial. The actor, however, is yet to confirm the development.
Although Shah Rukh is under no legal obligation to refund the money, it is still something stars practice, to make up for the losses. He had earlier returned around 50 % of the proceeds to the distributors of Dilwale owing to inadequate box-office collections.