Cannes Lions 2017: Fearless Girl, 'We're The Superhumans' big winners at prestigious ad fest
Cannes Lions, the global event that witnesses top creative marketing and advertising agencies coming together and setting the course for the future, wrapped up on 24 June 2017. Some genius advertisements swept the awards with their creative brilliance. Here's a roundup of who won what at the prestigious conference:
Mc Cann wins Titanium Grand Prix for Fearless Girl
The iconic Fearless Girl statue in New York City, which was commissioned by State Street Global Advisors via McCann New York, took the Titanium Grand Prix at Cannes Lions. The statue of a young Latina, looking at Wall Street's Charging Bull, swept the award night by taking home the top prize in the Integrated category. The Fearless Girl means different things to different people but the one thing that's common to all — is inspiration. It is refreshing to see a little girl standing in front of the massive bull defiantly. The Titanium is given to revolutionary work, which explains why the Fearless Girl won.
Ogilvy Mather wins the Radio Grand Prix for KFC Campaign
Ogilvy & Mather Johannesburg won the Grand Prix for 'The Sad Man Meal' — a trio of KFC advertisements. In the cheekily melodramatic ads, people are mourning KFC's limited Double-Down Meal going off the market.
UK Channel 4's 'We're the Superhumans' wins Film Grand Prix
Directed by Blink, the ad features the differently-abled performing extra-ordinary tasks. The film was released in tandem with the 2016 Paralympics and had some 140 individuals displaying exceptional grace and courage. The film aimed to start a new dialogue about disability and the representation of the differently-abled.
Watch the trailer here:
McCann wins the Gold Lion for Fully Booked campaign series
The event was a huge haul for McCann Wordlgroup Philippines, as it took home both the Gold and Silver Lion for Fully Booked and Nestle respectively. McCann won the Gold Lion for its 'Lives' series, in which they created audio synopsis of classics such as Frankenstein and Gone Girl for the online book store.
BBDO bags Health and Wellness Grand Prix for 'Meet Graham'
Clemenger BBDO Melbourne won its first Grand Prix in the health and wellness category for 'Meet Graham', their ad for the Transport Accident Commission. The ad shows what our bodies would look like if they evolved to survive car crashes. The ads were a part of a road safety campaign, which struck a chord with people.