After the success of Mary Kom, Omung Kumar decided to venture into the same genre with Sarbjit, a film about an Indian man stuck in a Pakistani prison.
In the run-up to the release of the film last Friday, the audience response to teasers, trailers, first looks of the two pivotal characters Sarbjit (Randeep Hooda) and his sister Dalbir Kaur (Aishwarya Rai Bachchan) in the film might have given enough confidence to the makers that it would be a sure success.
However, the box-office collection has turned out to be a disappointment.
Sarbjit is a biopic of a common man who was strayed into Pakistan and was convicted of terrorism and spying, while his sister Dalbir Kaur left no stone un-turned to prove him innocent. Surprisingly, it couldn’t gather enough sympathy from the audience.
This also proved to be another classic case of a Hollywood film beating a Bollywood film at the box office. X-Men: Apocalypse, which released alongside Sarbjit, scored higher at the box office over the weekend.
— taran adarsh (@taran_adarsh) May 23, 2016
Trade analyst Taran Adarsh is of opinion that Sarbjit isn’t a family film and that reflected at the box-office collection.
“The two films cannot be compared because X-Men: Apocalypse is brand, and Sarbjit is a serious film. But if you take numbers into consideration X-Men: Apocalypse has gone ahead. I won’t say Sarbjit hasn’t worked, but it has worked with its tiny audience. It’s not feel-good cinema that families would go and watch it,” said Adarsh.
Fellow trade analyst Amod Mehra however says it was a big risk taken by director Omung Kumar, to have Aishwariya Rai Bachchan play such an intense role.
"Why would anyone be interested to see the life of Sarabjit? He wasn’t a freedom fighter nor he was Milkha Singh. It’s foolish to think that she [Aishwariya] can act. If the director thought that she could act, it’s his challenge. It has backfired. She had kept her reputation; he has lost his,” said Mehra.
Exhibitor Akshaye Rathi has gathered that Indian audiences are not open to see the hero of a film "lose", so to speak.
“Indian audience like films where either the hero emerges victorious or the hero is an underdog and he fights challenges. In Sarbjit, that doesn’t happen,” said Rathi.
Sarbjit managed to make around Rs 18 core till Wednesday, which later rose to Rs 20 crore.
#Sarbjit Fri 3.69 cr, Sat 4.56 cr, Sun 5.71 cr, Mon 2.09 cr, Tue 2.10 cr, Wed 1.91 cr. Total: ₹ 20.06 cr. India biz.
— taran adarsh (@taran_adarsh) May 26, 2016
“It’s too early to say whether Sarbjit is a successful film,” said Adarsh.
Published Date: May 25, 2016 04:31 pm | Updated Date: May 26, 2016 01:03 pm