Nikkhil Advani reveals he was asked to 'create a scandal' to promote Lucknow Central
Mumbai: Bollywood filmmaker Nikkhil Advani, who recently produced the Farhan Akhtar-starrer Lucknow Central, says the marketing team asked him to create a scandal involving Farhan to promote the film.
The producer, who was present at a panel discussion along with two young producers at the Jio MAMI 19th Mumbai Film Festival, said this when he was asked if marketing creates pressure during film promotion or if marketing overpowers creativity.
Nikkhil said, "I got a call from the marketing person saying Kangana's scandal is going on, tell Farhan to do a scandal. This is an actual conversation! Farhan has to have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'do any scandal but we need it'."
He added, "I don't understand it at all. How can I approach Farhan and say 'hey let's do a scandal, otherwise no one will watch our film'."
The panel discussion was also attended by Vikramaditya Motwane and Prerna Arora.