Haseena Parkar: Shraddha Kapoor's film gets postponed again to avert box office clashes

FP Staff

Aug,01 2017 10:51 17 IST

Shraddha Kapoor has began dubbing, while wearing prosthetic, for her titular role in Apurva Lakhia's crime biopic Haseena Parkar. But the film is far from its release.

Sharaddha Kapoor in Haseena Parkar. Image via Facebook

Sharaddha Kapoor in Haseena Parkar. Image via Facebook

Mid-Day reports that the release date has been pushed ahead for the second time in order to avoid any major box office clash. The release date of the film was 18 August but the producers, Lakhia and distributor Anil Thadani decided to postpone it.

DNA quotes Lakhia as saying, "There is no point in trying to get into the current clutter of releases.We all can see what is happening to all the films that are coming out. If we came on August 18 we would have Shah Rukh Khan’s Jab Harry Met Sejal and Akshay Kumar’s Toilet Ek Prem Katha behind us. Akshay’s film has tax exemption. Why should we do something as suicidal as to release our film at a time when the competition is not only tough, but impossible to cope with?”

While Imtiaz Ali's romantic comedy Jab Harry Met Sejal will release this Friday on 4 August, Shree Narayan Singh's romantic comedy Toilet: Ek Prem Katha will release a week later on 11 August. These two big films are likely to rule the box office for weeks including the week after 18 August.

Also, three other Hindi films are slated to release on 18 August, including Ashwini Iyer Tiwari's romantic comedy Bareilly Ki Barfi, Amit V Masurkar's dark comedy Newton and Gurinder Chadha's historical film Partition: 1947.

While the new release date of Haseena Parkar is unknown, it was initially scheduled to release on 14 July. However, in order to avoid a clash with three other films - Anurag Basu's action comedy adventure Jagga Jasoos, Ravi Udyawar's revenge saga MOM and Raja Krishna Menon's comedy Chef - the release date was pushed by a month.

Later, MOM makers decided to release the film a week earlier and the makers of Chef postponed it indefinitely. Though Jagga Jasoos enjoyed a solo box office release, it failed to cast spell on the box office.