Bareilly Ki Barfi box office collection: Film has average start, suffers due to Toilet: Ek Prem Katha

FP Staff

Aug,19 2017 17:54 12 IST

This week saw the dominance of films based in small-towns, when it comes to the Indian box office. Bareilly Ki Barfi, starring Kriti Sanon, Ayushmann Khurrana and Rajkummar Rao, released on 18 August. It is about a girl called Bitti, whose parents are trying to get her married off, and also includes a love triangle. This Friday also witnessed the power of Toilet: Ek Prem Katha in its second week; this film was about the issue of open defecation and the lack of proper sanitation facilities in India.

Bareilly Ki Barfi. Image from Twitter

Bareilly Ki Barfi. Image from Twitter

Ashwiny Iyer Tiwari's Bareilly Ki Barfi received average reviews from most critics. It has earned Rs 2.4 crore thus far as reported by film trade analyst Taran Adarsh, with 20 per cent occupancy in the morning shows and 70 to 80 per cent occupancy in the later shows.

As estimated, Akshay Kumar and Bhumi Pednekar's Toilet: Ek Prem Katha has crossed the Rs 100 crore-mark, making it the seventh highest grossing Bollywood film of 2017.

When it comes to the Bollywood actors with the most films to make it into the Rs 100 crore-club, Akshay Kumar stands second after Salman Khan. It is his fifth film to make more than Rs 100 crores in the last 20 months.

Toilet: Ek Prem Katha has managed to rake in these numbers despite being criticised by reviewers for focusing too much on PM Narendra Modi and Swachh Bharat Abhiyan, rather than the issue of open defecation. The film did, however, earn the praise of authorities such as the Uttar Pradesh government, who declared Akshay Kumar the brand ambassador of the state's Swachh Bharat Abhiyan, and the United Nations, who recognised the film for its message.

Toilet: Ek Prem Katha. Image from Twitter

Toilet: Ek Prem Katha. Image from Twitter

It is quite likely that Bareilly Ki Barfi's collections have taken a hit because of the overpowering presence of Toilet Ek Prem Katha, which is unlikely to leave theatres for a few more days.