For Sagar Taneja, it was love at first sight.
The Indian-born digital strategist was completely hooked to the satirical South Park the moment Stan Marsh and Eric Cartman uttered their first profanity. Since Taneja was a huge Bollywood fan, one thing he caught on about the show was the fact that the Trey Parker and Matt Stone cartoon did alot of impersonating of Hollywood celebs — almost any newsworthy Hollywood celeb had a South Park avatar and (sometimes unwilling) guest appearance on the show.
So wouldn't it be cool if a star from Bollywood got a South Park avatar?
Thats what inspired Taneja to create his now viral Instagram account called Bollywood South Park, which recently came into the spotlight when Ranveer Singh and Arjun Kapoor shared the Bollywood South Park avatar of Gunday on its third anniversary, on all their social media, and gave him a shout out.
Shah Rukh Khan loves him too.
— Sagar Taneja (@_sagart) April 14, 2016
Here are some of his favourite creations:
We asked Taneja how he came about creating these avatars:
He said, "I created the first Bollywood South Park avatar when I was working for a digital marketing company in Mumbai. We were working on Shah Rukh Khan’s Don 2 and Excel Entertainment was one of our clients. We were trying to come up with some out-of-the-box ideas to promote the film. So I made an avatar of Shah Rukh Khan from the movie and shared it on Don 2’s Facebook page. Within hours, it got more than a 1,000 Likes. We gifted a huge poster of the avatar to Farhan Akhtar and I was told that he really loved it! This motivated me to make another one for the next Bollywood movie we were working on, Talaash, as well, and that got a lot of love too. But it wasn’t until two years back that I actually thought of doing it regularly."
So how does he decide his next target? He says, "I pick characters and not films. I like to make avatars of interesting and unique characters like Shah Rukh Khan in Raees and Aamir Khan in Dangal. I have done many quirky characters too, like Crime Master Gogo from Andaz Apna Apna, and Arnab Goswami, when he quit Times Now."
For many, the next step would be targeting the Beverly Hills crowd, but Taneja tells us that he would rather continue making avatars of Bollywood actors and start on India's sport icons instead.
He also has plans on taking on the Mumbai Comic Con this year with a merchandise line. He says about the future of the cartoon series, "Viacom 18 Motion Pictures approached me for the promotion of Manjhi, Shemaroo asked me to work with them, and the Mumbai Film Festival collaborated with me for the promotion of its 2015 edition. I have made Bollywood South Park avatars for each of them and hope to do more work with them in the future. In fact, recently a Silicon Valley start up reached out to me for doing a company’s mascot. So I’m just happy that this has taken off in such a big way!"
Out of his numerous collection of South Park-esque avatars, we asked him to pick a favourite. He said, "Dangal, definitely, Dangal, I love Aamir Khan!"
Artwork is courtesy Bollywood South Park and Sagar Taneja.
Published Date: Mar 12, 2017 08:47 am | Updated Date: Mar 12, 2017 08:47 am