Baahubali continues China's romance with Indian films; opens in 6,000 screens
After winning over audiences in India and other parts of the world, Baahubali is on its way to Chinese shores.
The film opened in 6,000 screens across China, and as per reports, had already done box office business of around $ 0.63 million there.
China has emerged as an important market for Indian films in recent times.
While Indian films have been popular there since the times of Raj Kapoor's Awara, in 1951, in the past few years, films like 3 Idiots, Dhoom 3 and PK have drummed up substantial business from China.
Forbes, for instance, reported that PK earned $5.2 million at the Chinese box office, which was considerably higher than the $3.17 million of Dhoom 3.
Shah Rukh Khan's Happy New Year and My Name Is Khan have also been successful in China.
However, as this Mint report points out, China — while a lucrative market — is not the easiest to crack.
The government has limited the number of foreign language films that can be released in China to 34 a year. Of these, the majority are Hollywood films. So only those Indian movies that are backed by big studios and producers are able to get screenings in China — and for films that have already proven to be successful here.
Eros, for instance, is now working on a China release for the Ranveer Singh-Deepika Padukone-Priyanka Chopra starrer Bajirao Mastani.
Coming back to Baahubali, initial reports state that SS Rajamouli's epic has already made it to the ninth spot on the list of top-10 Chinese box office hits.
Will it make the kind of history it did in India? We'll have to watch its business over the coming week to find out.
Published Date: Jul 26, 2016 12:39 PM | Updated Date: Jul 26, 2016 12:58 PM