Baahubali 2 to be introduced as a case study in IIM Ahmedabad, will focus on teaching the power of a sequel
In a first of sorts, the record-setting SS Rajamouli film Baahubali 2: The Conclusion is going to be introduced as a case study as part of one of the electives in the Indian Institute of Management, Ahmedabad. Students of the Contemporary Film Industry elective will be learning about the power of a sequel and how a sequel can derisk the movie as a marketing concept, according to DNA report.
"I will be introducing Baahubali 2 as a case study in the new academic year and it will essentially focus on the power of a sequel and how a sequel can de-risk the movie as a marketing concept. There is a research from Stanford university which says that a prequel is always considered better than the sequel but a sequel makes more money than a prequel. Sequels make more money because the producers become more marketing savvy based on the success of a prequel," said Professor Bharathan Kandaswamy, according to the same DNA report.
IIM Ahemedabad was also reportedly the first business school in Asia which introduced a comprehensive elective course on the film industry and more than 700 students have apparently opted for the elective.
Published Date: Jan 16, 2018 12:54 PM | Updated Date: Jan 16, 2018 12:54 PM