Aamir Khan launches second edition of Satyamev Jayate Water Cup; Kiran Rao sings theme song
Bollywood super star Aamir Khan advocated water conservation and the need for rainwater harvesting, as he launched the second edition of the Satyamev Jayate Water Cup on Tuesday, 3 January 2017, in Mumbai, in the presence of Maharashtra chief minister Devendra Fadnavis.
"We should not only make water conservation a habit in our daily lives but also work hard to harvest rainwater so that in later years we can deal with water shortages," Aamir said.
The Dangal actor added, "We wanted to make it a people's movement. We started this campaign in three districts (in 2016) and now 30 districts have been included."
Devendra Fadnavis stressed that creating awareness and training people to conserve water was important to ensure Maharashtra remained drought-free.
Praising the initiative of Paani Foundation — an NGO founded by Aamir Khan and his wife Kiran Rao — Fadnavis told the press: "Though there are various water conservation activities taken up by other non-governmental organisations, what makes the Satyamev Jayate Water Cup different is how they train the people. Unless we can create awareness among the common people about the cause and involve them, it will not happen."
Following the success of a pilot edition of the Satyamev Jayate Water Cup last year in three talukas of Maharashtra, which helped create a storage capacity of 1,368 crore litres of water last year, the 2017 edition is expanding to 30 talukas in the state.
Fadnavis said the government's aim is to make water conservation a lifestyle choice. "Once the people's mind is trained and they understand, it is not for the government to work for their well-being; rather they will practice it for the rest of their lives."
The Satyamev Jayate Water Cup 2017 competition will take place between 8 April and 22 May this year.
Top three villages will get cash prizes of Rs 50 lakh, Rs 30 lakh and Rs 20 lakh respectively. In addition, the top village from each taluka will get a Rs 10 lakh cash prize.
'Kiran's a good singer'
At the launch of the Water Cup, Aamir also unveiled a music video for the initiative's theme song that has been directed by Nagraj Manjule and sung by Aamir's wife Kiran Rao.
Kiran quipped that she was made to sing the song on her husband's "diktat" but said the experience was fun-filled.
"I was made to sing the song on my husband's diktat. I had fun working with Ajay-Atul and Nagraj. I was nervous in the studio but Ajay and Atul encouraged me to sing," Kiran told the press.
The filmmaker said it was her dream to work with the Sairat director.
"It was my dream to work with Nagraj. In an interview too I was asked is there any director I want to work with and I said Nagraj. My dream came true so I have to thank my husband."
To which Aamir replied, "I always felt Kiran sings really well. She sits in the balcony in evening and sings for me so I thought everyone should listen to her voice."
Nagraj said he was moved when he saw villagers actively working towards the cause of water conservation, through Aamir's Paani Foundation.
"It was fun shooting this after Sairat. When Aamir told me about this, I was happy. What made me more happy was to see the spirit of the villagers towards the cause. People from all walks of life were there. I feel very proud to be associated with this," Nagraj said.
The song, penned by Guru Thakur, features villagers, Aamir and actors from the Marathi film industry working towards water conservation.
— With IANS and PTI inputs
Published Date: Jan 04, 2017 11:01 AM | Updated Date: Jan 04, 2017 11:03 AM