What is the impact of Anna Hazare’s movement on brand India and consumers? Does it have an impact at all?
WPP’s chairman Martin Sorrell sees only good, calling it ‘Advantage India’.
What is the impact of Anna Hazare’s movement on brand India and consumers? Shahbaz Khan/PTI
“There’s a massive disconnect between the macro level and the micro level,” he says, citing the example of the stock market going down 15 percent (does he think WPP is worth 15 percent less? NO!) yet the GDP growing at 7-8 percent.
Amongst the countries which excite him the most is India — because it is the growth markets that excite him the most.
“I come to India with a smile on my face because they’re arguing about whether the economy will grow at 7 percent or 8 percent, which is eight times the growth in the UK.”
Specific to Anna Hazare, he says, “If I look at what’s happening here…, out of this comes advantage India, whatever is happening here politically. People he has spoken to in India tell Sorrell that, “what is happening will be beneficial in the medium term. It’s net, net good, its Advantage India.”
See the whole interview with Martin Sorrell.
