MTV, a music television channel run by Viacom18, has entered into a pact with Government’s Start-Up India initiative to encourage young entrepreneurs. The channel will launch an annual outreach programme in partnership with #StartUpIndia for young entrepreneurs, a release said.
Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP) said, “The multi-platform program will help us engage with the dynamic youth of India, help them start-up with ease and inspire a new generation to follow their dreams and become successful entrepreneurs.”
The program will be delivered through interactive content on television, web, mobile and social media and will have personal and informal interactions with start-up experts and investors, the release said.
(Disclaimer: Firstpost and Viacom18 are part of Network18)