LeEco, the global internet and technology conglomerate, is making an investment of over $10 million to set up in-house Content Delivery Networks (CDNs) in 10 cities across India by end of 2016. The CDN/cloud infrastructure will provide LeEco content delivery capabilities in linear channel, live events, and video on demand serving both mobile and TV segment, giving consumers a better user experience on LeEco products.
The company entered the Indian market early this year, introducing its Le Ecosystem model. It is now setting up its own delivery networks to ensure faster and seamless distribution of content to its users. LeEco expects to reach out to close to 10 million user base in smart devices through their CDN infrastructure in these 10 locations across India, according to a company press release.
"LeEco's strategic vision in the cloud is unique when compared with competitors, not only in scale but also scope. India will be the second market after China, to have content we provide. We plan to tie up with providers to deliver third party content and are also evaluating producing LeEco’s own local content. Our ecosystem is aimed at reshaping the boundaries of media,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
LeEco has partnerships with content providers Eros and Yupp TV for content on mobile phones, and Eros Now for Video-on-demand (VOD) and YuppTV for TV content streaming. Additionally, the company is also integrating its own content transcoding solution, compression and clip slicing tools, video resource systems, content management system, and streaming control central all together with the CDN cloud, ensuring an end to end core to support the ecosystem for users.
Globally, LeEco has a content-based ecosystem, including local movies, TV shows, entertainment, sports, music and so on. The company started off building a content library and has more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. The company has established its own production house Le Vision Pictures (LeVP) and acquired Flower Film & TV.