Samsung will beat Apple in Q2: Analyst

Helsinki: Samsung Electronics increased its lead over Apple and Nokia in the global cellphone market in the second quarter, helped by strong demand and large marketing campaigns for its latest flagship model, the Galaxy S III, according to a Reuters poll.

Samsung and Apple have been neck-and-neck for several quarters in the battle to be the largest smartphone vendor, but the May launch of the new Samsung model created a clear gap between the two, the poll of 41 analysts showed.

Samsung is expected to have sold 50 million smartphones in the quarter, compared with Apple’s forecast sales of 30.5 million iPhones.

“Samsung is expected to be the smartphone hero in the second quarter,” said IDC analyst Francisco Jeronimo.

More from Business

Hyundai India’s Rs 27,870 crore IPO oversubscribed by 2.28X, largely driven by institutional investors How Indian fintech startups are driving Malaysia’s UPI-like digital payments revolution

“We are also expecting to see the biggest smartphone volumes ever shipped from one single vendor in one quarter, driven by strong demand of the Galaxy portfolio, particularly the Galaxy S II and S III,” he said.

[caption id=“attachment_379078” align=“alignleft” width=“380”]  Samsung is expected to have sold 50 million smartphones in the quarter, compared with Apple’s forecast sales of 30.5 million iPhones.[/caption]

Samsung is benefiting from its wide smartphone portfolio when competing against Apple, whose sales are dependent on launch schedules for the next versions of the iPhone.

Impact Shorts

More Shorts

Tata Harrier EV vs Mahindra XEV 9e: Design and road presence compared

As Trump weaponises tariff, Fed sees a bigger worry: Not jobs, but rising prices in America

In the overall cellphone market, when also including basic cellphones, Samsung ended Nokia’s 14-year reign as the world’s largest in the first quarter and is expected to stretch that lead.

Samsung is estimated to have sold 15.7 million more phones than Nokia in the second quarter, the poll showed. In the first quarter, it sold 3.4 million more phones than Nokia, according to Gartner.

The poll also underscored the growing importance of Chinese vendors ZTE and Huawei in the industry. The figures below are in millions of phones, except for the percentage change and the number of analysts polled. Historic estimates are from research firm IDC. Estimates were gathered between July 1 and July 10.

Reuters