Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • PM Modi in Manipur
  • Charlie Kirk killer
  • Sushila Karki
  • IND vs PAK
  • India-US ties
  • New human organ
  • Downton Abbey: The Grand Finale Movie Review
fp-logo
Pepsi India investment: Nooyi's comments expose politics of pessimism
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
  • Home
  • Business
  • Pepsi India investment: Nooyi's comments expose politics of pessimism

Pepsi India investment: Nooyi's comments expose politics of pessimism

Rajesh Pandathil • December 20, 2014, 23:57:25 IST
Whatsapp Facebook Twitter

PepsiCo’s huge money will be a confidence boost for the economy and the UPA.There are both positives and negatives. For long, the focus has been on negatives. Now that there are some positives, it is time to give some credit. As Nooyi rightly says, PepsiCo is leaning into the growth story of the country.





Advertisement
Subscribe Join Us
Add as a preferred source on Google
Prefer
Firstpost
On
Google
Pepsi India investment: Nooyi's comments expose politics of pessimism

The United Progressive Alliance has finally got something to cheer about. PepsiCo, a global major in beverages and snacks, has decided to invest Rs 33,000 crore in India over the next five years.

More encouraging than the commitment to invest are the comments by Indra Nooyi, the company’s India-born chairman and CEO.

In an interviewgiven to Mint, Nooyi has said that the company’s decision to invest is a reaffirmation of its faith in India.

STORY CONTINUES BELOW THIS AD

“India is a fundamental growth story irrespective of the short-term slowdown. We are leaning into the growth story. We think this demonstrates our confidence in India,” she has told the Mint.

More from Business
Hyundai India’s Rs 27,870 crore IPO oversubscribed by 2.28X, largely driven by institutional investors Hyundai India’s Rs 27,870 crore IPO oversubscribed by 2.28X, largely driven by institutional investors How Indian fintech startups are driving Malaysia’s UPI-like digital payments revolution How Indian fintech startups are driving Malaysia’s UPI-like digital payments revolution

One of the key attraction for FMCG companies is the growing middle class in India. A report by the National Council for Applied Economic Research’s (NCAER) Centre for Macro Consumer Research in 2011 said India will be a country of 53.3 million middle class households, translating into 267 million people falling in the category, by 2015-16.

This expansion also means increasing consumption. This what PepsiCo is pegging on.

But Nooyi is not all gung-ho about India. She is cautious.

In another interview to The Economic Times, she has said that India has fallen from being a ‘must-invest’ country to ‘must-deal-with’ country.

Impact Shorts

More Shorts
Chennai Ranks #1 in Challan Checks: ACKO Insights for Smarter Car and Two Wheeler Insurance Decisions

Chennai Ranks #1 in Challan Checks: ACKO Insights for Smarter Car and Two Wheeler Insurance Decisions

Tata Harrier EV vs Mahindra XEV 9e: Design and road presence compared

Tata Harrier EV vs Mahindra XEV 9e: Design and road presence compared

[caption id=“attachment_899847” align=“alignleft” width=“434”] ![ India has fallen from being a 'must-invest' country to 'must-deal-with' country.](https://images.firstpost.com/wp-content/uploads/2013/06/Indiranooyi.jpg) India has fallen from being a ‘must-invest’ country to ‘must-deal-with’ country, says Nooyi[/caption]

“‘Must invest’ means it’s a destination and GDP is growing. ‘Must deal with’ means there are infrastructure issues, the taxation policy is not clear or transparent. So people are saying, ‘Do I have to deal with India?’” she has told the ET.

STORY CONTINUES BELOW THIS AD

The many scams that happened over the last few years have eroded the business community’s enthusiasm to invest in India. That is how India became a must-deal-with country.

Nonetheless, the fundamental reasons to invest in India have not gone away, she says in the same interview. That is why the company made such a big investment in India.

The decision should be a confidence boost for the fence-sitters among the Indian business. It should also serve as an eye-opener for the Opposition parties, especially the BJP, who continue their high decibel rant about the sorry state of affairs in the economy.

The truth is there are green shoots. There are signs that the government’s efforts to undo some of its past wrongs may be paying off. The trade deficit figures are getting better. This will have a positive impact on the current account deficit, which has been the biggest worry for economists.

Moreover, there are hopes of investment cycle reviving. The Cabinet Committee on Investment has cleared projects worth Rs 3.6 lakh crore in the last few months. The outlook of brokerages and investment bankers for the country is also changing for the better.

STORY CONTINUES BELOW THIS AD

Despite all these, the BJP seems to be fixated on the economy-related issues and as the elections draw near its pessimism about the economy is getting deeper.

Indian businesses have also been staying away from committing any major investments here.

Coming in this backdrop, PepsiCo’s huge money will be a confidence boost for the economy and the UPA.

There are both positives and negatives. For long, the focus has been on negatives. Now that there are some positives, it is time to give some credit.

As Nooyi rightly says, PepsiCo is leaning into the growth story of the country.

“We actually think, if more companies start to lean in one by one, India will get back to growth,” she has told the Mint.

And that is the need of the hour.

Tags
UPA Indra Nooyi Pepsi
End of Article
Latest News
Find us on YouTube
Subscribe
End of Article

Impact Shorts

Chennai Ranks #1 in Challan Checks: ACKO Insights for Smarter Car and Two Wheeler Insurance Decisions

Chennai Ranks #1 in Challan Checks: ACKO Insights for Smarter Car and Two Wheeler Insurance Decisions

Chennai leads India in challan checks, with drivers checking their e-challans over 5 times a month on average. Helmet non-compliance is the most broken rule, accounting for 34.8% of all traffic offences in Chennai. Regular digital challan checks help drivers avoid hefty fines, promote safe driving, and improve insurance premiums.

More Impact Shorts

Top Stories

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

Russian drones over Poland: Trump’s tepid reaction a wake-up call for Nato?

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

As Russia pushes east, Ukraine faces mounting pressure to defend its heartland

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Why Mossad was not on board with Israel’s strike on Hamas in Qatar

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Turkey: Erdogan's police arrest opposition mayor Hasan Mutlu, dozens officials in corruption probe

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV