Ola, a mobile app for transportation, has tied up with EduKart, an education marketplace. With this partnership, Ola's driver partners and their families will get access to higher education.
The tie-up will provide assistance to students to ensure successful enrolment and completion of a course of choice.
Assistance and counseling would be offered by admission experts to students and any problem that students may face throughout their study period at a university would be catered to.
Depending on the type of course that the student enrols in, EduKart will offer support services post enrolment as well. This will include assistance in filling admissions forms, documentation, attestation and submission, scholarship awards, etc. Additionally, students will also get access to other special features like career building webinars and EduKart’s referral programs.
This initiative, designed on the basis of feedback from drivers on the Ola platform, is part of Ola’s Gurukul program that was launched recently to provide quality education for the drivers’ school going children. The program has now been broadened to benefit both school going as well as college going family members of drivers on the Ola platform.
Ola’s partnership with EduKart is being rolled out for its drivers and their families in Delhi and would subsequently be taken to more cities like Mumbai, Pune, Chennai, Kolkata and Hyderabad. This partnership will also enable family members of Ola driver partners to study at reputed public and private institutes and drive towards a brighter future, according to a company press release.
Pranay Jivrajka, COO at Ola said, “With Ola Gurukul, we aim to play our part in ensuring more and more children across the country have access to quality school and college education. We have hundreds of thousands of driver partners who work with us across 100+ cities today."
"The objective of the Gurukul program is to enable access to quality education for children and family members of our partners. We think this will make a significant impact on India’s future as well as to the lives of our driver partners. We hope more and more drivers on our platform avail of this opportunity," said Jivrajka.
Ishan Gupta, CEO EduKart, said that through its marketplace platform, EduKart can provide access to many high-quality formal and non-formal education programs for the children and family members of the drivers.