Online ticketing firm BookMyShow.com has inked a five-year pact with PVR Ltd, to sell tickets of the multiplex chain online across the country.
"BookMyShow.com has signed a five-year deal as the online ticketing partner for PVR cinemas across India. The companies are targeting ticket sales worth Rs 1,000 crore over these five years," BookMyShow.com said in a statement.
BookMyShow already has tie-ups for more than 1,400 screens, but PVR Cinemas was not included in that list. PVR Cinemas, which has 374 screens in 84 cinemas in the country, sold tickets only through their website and at the movie counter.
Commenting on the development, BookMyShow.com founder & CEO Ashish Hemrajani said the association is a great development from the entertainment industry's perspective.
"The partnership extends to areas outside just pure sales but also to harnessing BookMyShow's analytical ability to ensure targeting the right content to right users as well as marketing initiatives around non-movies and alternative content," Hemrajani added.
Bookmyshow will market and sell tickets of PVR Cinemas, over its web, mobile apps and other affiliate channels, the company said.
"This is another initiative to help augment the box office revenues by reaching out to more and more consumers and achieving better penetration in our micro markets," PVR Cinemas Group president and CEO Pramod Arora said.
With inputs from PTI