Flurys, the legendary tearoom and Swiss confectionery on Kolkata's Park Street, is riding high on thethe booming mall culture and will soon open outlets in Navi Mumbai, Bangalore, Chennai and Delhi-NCR, the Economic Times reported today.
Started in 1927 by a Swiss couple called J Flurys, the confectionery is legendary for its rum-balls, cakes, chicken patties, Swiss chocolates and breakfast menu.
The old world charm of the European caf and brand loyalty remained intact even when theoutlet changed its management in 1965, when it was bought over by the Pauls, who ran The Park across the street.
The ET report, quoting Flurys Priya Paul, MD of Apeejay Surrendra Park Hotels, said at least two Flurys restaurants in Navi Mumbai would be up and running in the next two months.
The confectionery maker is planning to launch 10 new outlets during this financial year in Delhi, Chennai, Mumbai and Hyderabad.
"The new outlets would be in three formats - flagship tearoom having a carpet area of 850 sq ft or more, or a cafe having a carpet area of 350 sq ft, or kiosks of 80-100 sq ft," the report added.
At present Flury's has 13 outlets in Kolkata.The company has tie-ups with retail chains such as Spencer's, Reliance and Pantaloons for setting up its kiosks.
It has recently opened a store in Hyderabad.
Published Date: Nov 18, 2013 10:57 AM | Updated Date: Dec 21, 2014 00:06 AM