New Delhi: Property consultant JLL India today announced a tie-up with online marketplace Snapdeal to sell homes as it seeks to tap the growing e-commerce business in India.
JLL had announced earlier this month its foray into e-commerce to market homes online through new platform JLLR.co.in.
"... JLL India's Residential Services division has partnered with India's largest online marketplace to market residential real estate in India," the consultant said in a statement.
The partnership would combine Snapdeal's deep penetration into the Indian online consumer market and JLL India's expertise in residential real estate marketing, it added. While Snapdeal will provide a seamless online real estate platform to enable home searches, JLL will organise guided site visits, help clients negotiate with developers and assist with documentation and mortgages.
Buyers will not be charged brokerage on deals in the primary sales space, which is purchases from developers. "E-commerce is evolving rapidly and proving to be a major disruptor of traditional marketplaces... There is no ignoring the power of the Internet and the online marketplace, and we will leave no stone unturned to leverage this power," JLL India Chairman and Country Head Anuj Puri said.
This partnership underscores the company's mission to remain future-ready and ahead of the curve, he added. Starting last week of March, JLL would organise an online fest in partnership with leading developers with best possible deals across India and this partnership is timed to make the most of this strategic initiative.
"The real estate category on Snapdeal has grown rapidly since its launch in August 2014. We have forged alliances with some of the most trusted names in the real estate industry to offer a range of housing options for our ever-expanding customer base in a hassle-free and transparent manner," Snapdeal Senior Vice President, Partnerships and Strategic Initiatives, Tony Navin said.