Mumbai: Three quarters after pioneering corporate social outreach on Youtube, Reliance Industries on Tuesday took to Facebook to live stream its third quarter results. Company officials said it was among the first such live posts in India and comes within 30 days of Facebook allowing live streaming of commercial events.
The live video featured the company's chief financial officer Alok Agarwal make a presentation on the financial and operational performance, which was also featured on the group's YouTube channel "Flame of Truth" and its Twitter handle.
Last year, Facebook introduced live streaming in a selective manner, opening up the service for quality tests, popularity ratings and usage statistics before throwing it open for live stream of commercial events.
"We’re beginning to roll out the ability for verified pages with a blue badge to share live video using Facebook for iOS," it said, adding this will enable sports teams, media firms, brands and other verified users to break news, take fans behind the scenes, host Q&As and more, Facebook said.
One of the examples featured by Facebook is a live, 19:30-minute session with ace batsman Ajinkya Rahane, during which he was posed written questions on Facebook and his replies were live-streamed.
Reliance Industries confirmed the help extended by Facebook to set up the live-streaming. The event, verified via the page of a company media director, was also tested for various parameters.
"Three quarters ago we had pioneered the reach-out via YouTube. Facebook's now the all-important platform for our CFO's discerning analysis to reach a global audience," a Reliance spokesperson told IANS.
(Disclosure: Firstpost is part of Network18 Media & Investment Limited which is owned by Reliance Industries Limited.)
Published Date: Jan 19, 2016 23:51 PM | Updated Date: Jan 20, 2016 00:00 AM