FreeCharge, digital payments platform, has signed up for an exclusive partnership with Westlife Development Ltd, owner of the master franchisee of McDonald's in west and south India. As part of the partnership, McDonald’s has implemented FreeCharge wallet to enable customers to make swifter, safer payments. This offline payment capability has been rolled out across 216 McDonald’s restaurants spread across 26 cities in the west and southern regions of India. The service has gone live last Thursday across all these restaurants.
To encourage adoption of new forms of payments, FreeCharge will also be launching a slew of offers in coming months for customers, according to a company press release. First in line is 50 percent cash back for customers on their first transaction with a maximum cash back of Rs 100. The offer will be valid until January 31. Customers can order both offline and online using FreeCharge wallet. They can augment home delivery experience ordering at verified addresses through Tele Check out and Pay on delivery and make their meal ordering truly rewarding.
FreeCharge wallet has over 15 million active users and plans to create a digital payments ecosystem for customers to use as part of their day-to-day activities. It has also partnered with Shoppers Stop.
Commenting on the challenges in crafting a world class payment experience tailor-made for McDonald’s, Govind Rajan, Chief Operating Officer, FreeCharge, said, “We worked closely with McDonald’s to deliver a 'built-to-order' product as per their specifications. The transactions are done within 10 seconds in a secure manner. We have developed an innovative authentication – On- the-Go PIN, with which the customers can generate a code on their app even if it's not connected to the internet.”
“We believe, with this partnership, we will be able to provide innovative digital payment solutions to our customers,” said Ranjit Paliath, Sr. Vice President, Business Operations, McDonald’s India – west and south region.”