Zomato launches in Ireland, opens revenue source by making advertisement live on its app

In a move which was expected to come sooner than later, Delhi-based restaurant listing website Zomato has expanded its revenue source by introducing advertisements on its mobile app. Zomato’s app will show advertisements of restaurants depending on the user’s location and their search history.

The company said it gets more than 50% of its traffic from mobile apps and around 4500 restaurants from over 15 countries advertise on Zomato. The company has been focusing on its mobile property off late and it recently launched ‘Zomato for Business Application’, an app to help restaurants engage with diners and drive business.

“Merchants have been eagerly waiting for this for a while, but we took our time as we wanted the ads to be as relevant to the consumer as possible. We experimented a bit over the past few months, and we believe we have the right product in place now. This increases the reach of our advertisements by 100%,” said Pankaj Chaddah, Co-founder, Zomato in a press release.

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It also expanded its overseas business to Dublin, Ireland, making the tally of total 19 countries where it has its operations. It plans to expand to 14 more countries over the next year. “We have been doing very well in our existing European markets, and we’re looking forward to becoming an integral part of Ireland’s vibrant dining culture. It’s a nation that loves its food, and the vast number of internet and mobile users in the country gives us a great opportunity to do just that,” said Deepinder Goyal, co-founder, Zomato.