Bookmychotu is the quintessential example of Indian ingenuity. The same ingenuity that has the underground working on how to leap over the firewalls built as part of the assault on black money.
First off, anyone who gets insulted by the word ‘chotu’ is being silly. It is not demeaning and just about every family has one person called 'chotu'. It is just an expression of affection and there is nothing rude or nasty about it. To object to its use in the website offering you replacements on the grounds of this word is absurd. I am only sorry I didn't think of something like this… it is a money spinner.
It just means youngster and it is fair to say that most of the people who can surrogate you in the queues at banks and ATMs are young people. You will not see octogenarians opting for the job of standing in the cold.
Some suggestions have been made that the portal is illegal and the offer should be stopped because it is dealing with proxies in money matters and has to be banned and it underscores laziness.
How is it any lazier than online shopping…it simply takes the hassle out of things.
As for being illegal, why? Where is it written that you cannot stand in for another and wait the several hours on payment and then call the actual bank account holder as you approach the teller?
Not only is a very good way of percolating money from the well off to the relatively poor but it increases efficiency.
Young people without jobs are waiting anyway. Waiting for a call to a flurry of CVs, that like Father Mckenzie’s sermon never get heard or read, waiting for someone to mend the broken promises that litter their winding road of unemployment, just waiting because waiting is the core of hope.
So, if someone is paying them to wait, it is a kind of a job and at least they are getting a wage to shuffle along.
If I had no job and the postman never knocked and I was just standing at a street corner doing nothing and feeling the world was a conspiracy and someone came along and said, I will give you Rs 100 per hour to stand in the queue and call me when you are about to get to the teller, I’d load up my phone with music take a cold drink and a bite to eat and join that queue so fast it would make your head spin.
And this is so organised. Those who cannot spend hours in line are now productive. Those who were doing nothing are at least making money.
And if indeed the customer does not come on time the honour system kicks in and you allow the person behind you to get his money and you keep saying ‘pass’ till your man arrives.
The people who thought this up are entrepreneurs in the extreme., Imagine, in all the noise and confusion and the heat and dust they sat around a table and said, "Hmm..., why don’t we offer a service and make money?"
Because that is all it is… a service and a convenience and a heck of a good way to make everyone happy.
If you can get your pizza delivered why not this?
First Published On : Nov 25, 2016 15:22 IST