Droom to spend Rs 10 crore on marketing; launches a month-long auto festival - Firstpost
Firstpost

Droom to spend Rs 10 crore on marketing; launches a month-long auto festival


New Delhi: With the festive season just around the corner, Droom, online automobile transactional marketplace, is taking the celebrations up a few notches by allocating Rs 10 crore as its marketing budget. The move is aimed at driving 30-35 percent growth during the festive season and coincides with the launch of its Auto Festival, which showcases the latest cars, bikes, scooters, super bikes and premium cars at unbelievably affordable prices,  a company press release said.

Screengrab

Screengrab

Commenting on the announcement, Rishab Malik, Co-founder & VP – Business Development, said, “Droom is currently receiving 5,000 orders a month, which includes vehicle purchase and automobile-related services. With Dhanteras and other auspicious occasions just around the corner, we expect to drive consumer demand by 30-35 percent this month.

"We are spending Rs 100 crore on marketing this year, out which Rs 10 crore has been allocated for festive promotions," said Malik.

Droom Auto Sale kicks off with promotions such as Grand Auto Sale, Diwali Wheel of Fortune, Karva Chauth Special and Bhaiya Dooj launched to lure its customers with discounts. Grand Auto Sale will be live between 6 October and 11 October  with discounts of up to Rs 50,000 on cars, Rs 20,000 on bikes and a maximum of Rs 8,000 on scooters.

 

First Published On : Oct 7, 2016 13:23 IST

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