#Failkart to Rs 600 cr sales: How Flipkart's Big Billion Day developed

Flipkart and its Big Billion Day campaign may have had a forgettable day on Twitter but the e-commerce site's co-founder, Sachin Bansal, claimed the day was an unprecedented success, with the site registering a billion hits and touching $100 million in gross merchandising value in just 10 hours.

In a statement, Bansal said the site had created history in the Indian e-commerce sector thanks to the variety of products and range of discounts available during the sale which began at 8 am today.

"Our technology team has been dedicated towards addressing errors and providing constant support to accommodate the largest scale of traffic and customer visits e-commerce has witnessed across the country," Bansal said.

"Our teams and sellers worked days and nights to make this sale a success - and our efforts paid off."

However what Bansal referred to as errors earned the online marketplace a fair deal of criticism on social media. Flipkart probably didn't expect it but its Big Billion Day sale was slammed by irate customers on Twitter.

A quick glance at various social media platform during the day showed that few believed Flipkart had stuck to its word on delivering discounts. Apart from Flipkart's #BigBillionDay hashtag trending on Twitter, #Flopkart also began making the rounds quickly enough. Variations of the hashtag included #Failkart and #Fuddukart.

The e-commerce site was on the receiving end of some serious angst from disgruntled customers, who it seems, had been having a variety of problems with the site - from out-of-stock products, to problems with pages loading and several rumours that the company allegedly raised prices across products in the days leading up to today's mega sale. There was also talk that certain products were more affordably priced on competing e-commerce sites like Snapdeal and Amazon.

Take a look at what the Twitterverse has been saying about the Flipkart event:

It also didn't take long for customers to start comparing Flipkart to the notorious IRCTC website.

Pretty soon, #CheckSnapdealToday starting trending on Twitter.

The rumours of Flipkart raising prices first appeared on a post on missionsharingknowledge.com, in which a blogger compared prices of items in the days leading up to the Big Billion Sale.

Flipkart, for its part, kept calm as it responded to the angry tweets:

Disclaimer: Homeshop18, a competitor of Flipkart, is owned by Network18, which publishes Firstbiz.

Published Date: Oct 06, 2014 10:45 am | Updated Date: Oct 06, 2014 10:45 am