E-commerce: After Flipkart, Amazon and Jet Airways tie up with RuPay

After Flipkart, home-grown paymentsgateway RuPay has tied up with Amazon and one of the largestcarriers Jet Airways.

With this, the RuPay debit card holders can now shop bestdeals on Amazon and book air tickets on Jet Airways, theReserve Bank-promoted National Payment Corporation whichissues the RuPay cards said in a statement today.

"Acceptance on Amazon is a breakthrough for us. We areglad to offer a wider horizon to our cardholders to transactonline. Also, our integration with Jet Airways will definitelybenefit our cardholders,," says NPCI managing director AP Hotasaid.

Commenting on the tie-up, Amazon India general managerfor payments Srinivas Rao said, the arrangement is in linewith its strategy of offering the widest set of customers avariety of payment options that will enhance their shoppingexperience.

The NPCI had last week announced that it has tied upwith Flipkart, Snapdeal and LIC who are among over 15,000merchants who will be accepting the RuPay cards, which are thehomegrown alternative to foreign gateways like Visa andMasterCard.Following the tie-up Jet Airways has begun acceptingRuPay cards on their site for air-ticketing, airlines' seniorvice-president Gaurang Shetty said.

NPCI has already issued more than 30 million RuPaycards, which are accepted at all ATMs, and by 9.8 lakhs POSterminals and over 15000 online merchants.The domestic online retail industry, as per a Crisilreport, is expected to touch Rs 50,400 crore by FY16 from Rs1,500 crore in FY08.

According to online industry body IAMAI, travel hasemerged out as the most transacted segment in the online spaceaccounting for 60 percent of online payments. The value ofonline payments for travel industry stood at Rs 50,000 crorein FY13.


Published Date: Oct 24, 2014 08:40 am | Updated Date: Oct 24, 2014 08:40 am

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