Recognizing women achievers in RADO style!

Entrepreneur is a term that has been borrowed from the French language. The etymology of the word lies in the French work entreprendre, which implies “to begin something”. Over the past couple of decades, the term has metamorphosed into a sobriquet that is used for budding businessmen.

But then, is entrepreneurship a virtue of men folk, or can women be entrepreneurs too?  While the term is equivocal on the ‘genderosity’ of the term, namely there is no differentiation on a gender basis, there’s still a glass ceiling that sorts of debars women from the crown. This is all the more relevant in the Indian context, where women entrepreneurs are not feted and felicitated in the manner that they should be.

While all the winners were special, it was the women winners who stood out at the event. And to do justice to the achievement, each of the award winners were feted with a unique and special watch from Rado. The Swiss watchmaker for the past many decades has been making watches that are prized possession of people across the globe. Rado decided to partner with CNBC-TV18 in celebrating the success of women entrepreneurs.  This felicitation and recognition goes a long way in promoting women entrepreneurs.

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Yet, there’s a glimmer of hope, of change that is spreading across the Indian landscape. While the glass ceiling for women entrepreneurs is not shattered, the cracks are very much there. And the best example of this change can be apprised by the how a special category has been created for Young women business leaders at India’s most prestigious entrepreneurship event, the Young Turks Conclave by CNBC-TV18.

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At the recently concluded event, the Young Turks Conclave celebrated some of the top professionals and minds in the industry. It was seven years ago when start up events in India were not de rigueur that CNBC-TV18 decided to start celebrating this power of imagination and innovation by bringing together some of the brightest names in business and thought leaders to engage with the community.

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The Young Turks Conclave is actually an offshoot of one of one of the longest running shows on entrepreneurship anywhere in the world. Over the past 16 years, Young Turks have put the spotlight on over 3000 young entrepreneurs who have pushed the envelope to create businesses that are adding value to the Indian economy, entrepreneurs who have had the courage and tenacity to think different, to think big and challenge the status quo.

Over the years the Young Turks Conclave as becoming one the most coveted events, it can be gauged by the level of industry participation. For instance, this year, there were speakers like Amitabh Kant, CEO, Niti Ayog, to Vir Dass, the stand-up comedian.

This was a special occasion, as it was just last year, that CNBC-TV18 kick-started a campaign – Young Women Business Leader Awards - to recognize and felicitate Indian business women who are pushing the boundaries of doing business across sectors (design, manufacturing, media, financial services, e-commerce, etc.). The past awardees are; Ajaita Shah, Malini Agarwal, Prukalpa Sankar, Radhika Piramal, Shradha Sharma and Shubhra Chadda.

The winners for this year at the Young Turks Conclave were:

  • Aditi Balbir, Founder, Vresorts
  • Mausmi Ambastha, Co-founder, Threadsol
  • Priya Krishnan, Founder, Founding Years Learning Solutions
  • Suchita Salwan, Founder, Little Black Book
  • Upasana Taku, Co-founder, Mobikwik

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With more and more women entrepreneurs coming to the fore, it is just a matter of time when there will no longer be a glass ceiling. Awards like CNBC-TV18’s Young Women Business Leader Awards will help do that.

This is a partnered post.


Published Date: Aug 14, 2017 04:51 pm | Updated Date: Aug 14, 2017 04:51 pm



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