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If you like your political & media commentary cutting, irreverent & sharp, you would know about News Laundry.

Madhu Trehan, News Laundry

Madhu Trehan, News Laundry

This media watchdog website has created quite a buzz in the online community in the one and a half years it's been around with its brand of satire, interviews and general irreverence.

But how does an ad free idealistic entity like New Laundry sustain the momentum? What is the business model?

StoryBoard's Pavni Miital caught up with one of the founding members, veteran journalist Madhu Trehan to find out more.