Horlicks Nutribic - one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking a different route to engage with consumers online.
As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC. The contest, live on the brand's Facebook page since August 5, 2013, posts several clues about the new TVC that will help users guess its story line. This contest ends on August 8, 2013, after which the new advertisement would be unveiled.
Post the TVC launch, the second phase of the contest invites consumers to interact with the commercial for a chance to grab multiple prizes.
Commenting on the new campaign, Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India, said, "Horlicks Nutribic is a range of Digestive biscuits targeted at working people who spend long hours and often lack the right snack options at work. This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."