The jury is out on the business impact of this change and whether it will significantly improve Pepsi’s fortunes.
Ford’s done the right thing by withdrawing a campaign which generated negative PR. They’ve even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned – but that should have been the end of that. Withdraw the ad, and go back to business as usual.
Ads such as these are popularly called ‘scam’ ads – ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.
Varadarajan’s clarification on an IIPM write-up opens up a Pandora’s Box and a new debate for media watchers to mull over. Is a paid for write up called a write-up or article or would it, as Varadarajan seems to believe, be called an advertisement?
If TOIFA helps British Columbia winner Christy Clark get re-elected, perhaps the UPA should consider signing on the next edition of TOIFA, ahead of the Lok Sabha elections.
Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.
From typos to spelling errors to formatting inconsistencies - the Pond's ad in Sunday's Times of India is a hilarious example of everything an advertisement should not be #AdCulture #beauty products #India #Ponds #Typos
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, spoke to Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, about the innovations needed in the digital space, monetising and Google’s philosophy. #Brands #Business #digital marketing #Google glass #Google's philosophy #Q&A #Technology
Nikesh Arora, Senior Vice President and Chief Business Officer of Google, in an interview with Durga Raghunath, Vice President Products and Executive News Producer of Firstpost, and Anant Rangaswami, Editor, Storyboard, reveals the secret of winning users over on the web . #Advertisisng #Google #Internet #Mobile marketing #Nikesh Arora #Q&A
To the broadcasters, the absence of ads, thanks to a dispute with the advertising agencies, is a body blow that is costing them, according to estimates, as much as Rs 30 crore per day. #Advertisement #Advertising Agencies Association of India #Brands #Business #ConnectTheDots #Indian Broadcasting Foundation
Till such time as Pepsi’s top brass want the IPL to be referred to as the Pepsi IPL, the IPL brand hurtles down a slippery slope.
#BCCI #Brands #EyeOnIPL #India #Indian Premier League #IPL #Pepsi #Sports #Spot fixing #SreesanthOn Web Check, Shopper Stop’s Vinay Bhatia is recommending a website that he claims will get you up to speed with the best viral content on the web in real time.
#Shoppers' Stop #SimplyZesty.com #Storyboard #Vinay Bhatia #Web CheckOn Must Follow this week, Saurabh Kanwar, the President of digital marketing agency Flarepath picks whom you should follow on Twitter.
#Flarepath #Must Follow #Saurabh Kanwar #Sheena Iyengar #StoryboardLast week, we told you about audience measurement agency TAM’s latest advisory to its clients. An exhaustive list of guidelines asking its users how NOT to use TAM data. But with no compulsion or obligation on users to follow this advisory, we did raise the question of the point of this well meaning but perhaps [...]
#Data Misrpresentation #guidelines #LV Krishnan #Storyboard #TAM India #Viewership DataHow will the IPL emerge from the taint of yet another scandal and what is the likely impact on viewership and future sponsor interest?
#Indian Premier League #IPL #Spot fixing #Storyboard
