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Old fizz in a new bottle: Will Pepsi’s new bottle change its fortunes?
The jury is out on the business impact of this change and whether it will significantly improve Pepsi’s fortunes.
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Ford Mess: Ford, JWT and WPP have overreacted
Ford’s done the right thing by withdrawing a campaign which generated negative PR. They’ve even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned – but that should have been the end of that. Withdraw the ad, and go back to business as usual.
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How JWT scam ads got Ford India in a mess
Ads such as these are popularly called ‘scam’ ads – ads that are created not to sell products and services, but to win awards at awards shows such as the Abby or at Cannes.
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The Hindu’s editor opens up new paid news debate
Varadarajan’s clarification on an IIPM write-up opens up a Pandora’s Box and a new debate for media watchers to mull over. Is a paid for write up called a write-up or article or would it, as Varadarajan seems to believe, be called an advertisement?
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How Times of India Film Awards influences British Columbia elections
If TOIFA helps British Columbia winner Christy Clark get re-elected, perhaps the UPA should consider signing on the next edition of TOIFA, ahead of the Lok Sabha elections.
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Will gamification solve your consumer loyalty issues?
Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.
