Finally, Kamal Haasan's Vishwaroopam was released in Tamil Nadu on Thursday morning with a lot of festivity and fanfare.
Theatres in the city as well as in the suburbs began with early morning shows that were completely sold out. Compared to the original plan, which was to release it in 524 theatres, the movie finally made it to about 600 theatres across the state, thanks to the controversy and the resultant public support that Kamal gained.
In most of the theatres in major centres, tickets are sold out till Sunday and in some places, till Tuesday. Trade specialists say it is going to be a major hit. The Hindi version, that was release in the rest of the country was an average grosser though.
The box office failure of Mani Ratnam's Kadal and Bejoy Nambiar's David have helped Vishwaroopam. Had they turned out to be hits, Kamal would have found it extremely difficult to get theatres for at least a couple of weeks more.
However, Kadal fell at the box office in its first week itself, and even theatres that have been traditionally loyal to Mani Ratnam films changed over to Vishwaroopam.
In suburban multiplex Mayajaal, the movie is running on 16 screens totalling a record number of daily shows. In the lucrative Chennai and surrounding market, it has been released in 150 theatres. The general feedback is very positive.
First Published On : Feb 7, 2013 11:54 IST