Siddharth Mallya, son of industrialist Vijay Mallya, is set to make his debut on the small screen as a host and judge of the fourth season of "Hunt for the Kingfisher Calendar Girl".
The show, to be aired on NDTV Good Times starting Oct 29, is a hunt for a model to feature in the annual glamorous Kingfisher Calendar.
Siddharth will join model-turned actress Lisa Haydon and ace lensman Atul Kasbekar to hunt the calender girl this season. Together, they will be on the lookout for a girl, who boasts of oomph, charisma and has a fit bikini body.
As many as 12 lucky contestants will dive into different avatars and challenges in a bid for a spot on the Kingfisher Calendar.
"Following the decade-long heritage of the Kingfisher Swimsuit Calendar, this edition of the hunt for the Kingfisher calendar girl will prove to be more exciting than ever before with larger than life names, a bigger format and a wider canvas," Samar Singh Sheikhawat, senior vice president marketing, United Breweries Ltd, said in a statement.
Started in the year 2010, the "Hunt for the Kingfisher Calendar Girl" is a platform that provides nascent models an opportunity to prove themselves in the fashion industry and gain instant fame.
The 'Hunt' has provided jumpstart to many popular faces such as Himarsha Venkatswamy, Angela Johnson and Nathalia Kaur in the past.
Others like Katrina Kaif, Deepika Padukone, Esha Gupta, Ujjwala Raut and Nargis Fakhri have also featured on the calendar.