Kahaani: What’s the story behind the numbers?

by Mar 22, 2012

No running around the trees professing love, no item number, no size-zero heroine, no hero who beats up the villain — can a Hindi movie be successful without all the typical masala? Yes it can. And Kahaani has proved it with its numbers.

The thriller directed and co-produced by Sujoy Ghosh, stars Vidya Balan, Parambrata Chatterjee and Nawazuddin Siddiqui in lead roles. Balan portrays the role of Vidya Bagchi, a pregnant woman in search of her missing husband, who is helped in her quest by Chatterjee and Siddiqui. The thriller turned out to be a stunner.

What do the numbers say?

Poster/ Wikipedia

The movie, made on a budget of Rs 8 crore, and released across 1100 screens worldwide, has crossed Rs 75 crore in Gross Box Office collections so far and is still running to packed houses.

In the first week itself the movie crossed Rs 23 crore in net profit, while other movies that were released in the same week like Chaar Din ki Chandni fizzled with Rs 5 crore net in week one. Paan Singh Tomar, another critically acclaimed movie, managed to collect Rs 10.50 crore net in two weeks.

The second week of Kahaani saw a drop in business of just 10 percent from the previous week. For an average hit Hindi movie, by the second week, numbers drop by 40-50 percent - a clear indicator that the Kahaani was a super hit.

The distributor of the movie, Viacom18 Motion Pictures (VMP) is a new age studio that backs quality content and talent. In just 18 months of being in the business, VMP has notched up sleeper super hits like Tanu Weds Manu, Pyaar Ka Punchnama, Shaitan, Bbuddah Hoga Terra Baap and earned worldwide critical acclaim with path-breaking films like That Girl in Yellow Boots and Michael. Kahaani is another achievement, that it can now boast off.

Reactions:

Kahaani carried an average critic and reviewers rating of 4 stars.

Imdb.com, the authority on movie ratings worldwide, has put Kahaani in its Top 50 thrillers of all time, making it the only Hindi film to be featured in this exalted list.

Ormax Media people poll has seen Indian audience vote Kahaani as the No 2 thriller of all times for Hindi movies.

Kahaani is all set to deliver handsome returns on VMP's investment.

Disclaimer: Viacom18 is part of the network18 group. Firstpost is owned by network18

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