In the run up to Akhay Kumar's next release Rustom it is not just Kumar who is promoting the film, but also his friends from the industry.
Salman Khan took to Twitter to extend support to his Mujhse Shaadi Karogi co-star. He began a countdown for the film's release with a video.
— Salman Khan (@BeingSalmanKhan) August 2, 2016
Ranveer Singh has gone all out in his bid to promote the film. It began with a throwback picture of Akshay Kumar with the Bajirao Mastani star.
Akshay retweeted it with a sweet comment on Ranveer's hairdo in the picture.
— Ranveer Singh (@RanveerOfficial) August 3, 2016
But that was not all. Next came a full-fledged video of Singh in the Rustom attire dancing to the tunes of 'Zeher hai ke pyar hai tera chumma' from Kumar's film Sabse Bada Khiladi.
Akshay gave a fitting reply to Ranveer Singh's interesting promotion.
— Akshay Kumar (@akshaykumar) August 3, 2016
The third day promotions were done by director Karan Johar.
On Day 7, it is Akshay Kumar's Rowdy Rathore co-star Sonakshi Sinha who promotes the film. The actress extended her support to the film by singing Rustom's song ‘Tere sang yaara’ accompanied by drum beats.
— AKIRA/Sonakshi Sinha (@sonakshisinha) August 5, 2016
Reports suggest that more Bollywood actors will be joining the bandwagon to promote the upcoming film.
Hindustan Times has quoted an insider source as saying, “Akshay has a good reputation in the industry. He is liked by most people. So, when he shared the idea — of uploading such videos on social media sites — with his friends from Bollywood, everyone readily agreed.”
Akshay Kumar fans are going to have some fun waiting to see who would be promoting the film next.