New Delhi: The second season of India’s Coke Studio is all set to grow larger in scale and creativity.
The focus of the second season, to be aired on MTV in July, is on diversity and originality with eight episodes, 12 producers and over 200 musicians involved.
The first season saw a number of mainstream as well as folk and classical singers collaborating to deliver live performances.“Two things which do not usually come together, are united at MTV Coke Studio. The key theme for season two is diversity and originality. This season too we’ll have music across all genres coming together – be it rock, pop, classical or fusion,” Aditya Swamy, EVP and Business Head, MTV, said.
The new season will have seven episodes being directed by one composer each and one episode will have as much as five new talents composing for it.
Shantanu Moitra, Amit Trivedi, Ehsaan-Loy, Nitin Sawhney, Karsh Kale, Hitesh Sonik and Clinton Cerejo are the composers who have been roped in this time, as opposed to last season where there was just one producer for all the episodes.
“The coming together of the unlikely is the USP of Coke Studio,” said Wasim Basir, director, Integrated Marketing Communications, Coca-Cola India.
Providing creative freedom to the artistes is also on the agenda.
“Coke Studio is one platform where we get a chance to experiment. This season I am concentrating on original song-writing. So many song-writers are dependent on films only and don’t get a chance to create songs otherwise.