Beyonce hires disabled model to launch her merchandise collection
Los Angeles: Pop star Beyonce has hired a model with muscular dystrophy to help launch her new relaxed-fit merchandise line.
Disabled IMG model Jillian Mercado features in the ads for the new items, which the Halo singer has posted on her website.
Beyonce. Image from Instagram.
Mercado was thrilled to get the job of showing off the new athletic gear, which features words and phrases, like Smack It and Slay, inspired by Beyonce's songs.
"OK LADIES now let's get in FORMATION! So BEYond excited to finally announce that I'm on the official @beyonce website," Mercado wrote alongside an Instagram snap of her new campaign.
"A special shout out to Queen Bee herself and the amazing team behind it."
The merchandise items will be available to buy at stops on Beyonce's upcoming Formation World Tour.
First Published On : Mar 18, 2016 12:44 IST