"Bitch is a verbal eyeroll you make to classify any woman who is not your cup of tea because she refuses to pour it.”
Is that what we thought of this word that we often heard people carelessly thrusting on women who they thought were a too-strong-to-handle persona?
No? Well that is how Shruti Haasan looks at this word. And she is not done yet.
She says, "And if you think Bitch offends me, honey, I have got news for you. The Bitch is a teacher who stands against a system.”
In a recently released video, 'Be The Bitch', she attempts to give an all new definition to "this mongrel of an insult".
Conceptualized, written and narrated by her, the actress takes the term head on and does her bit in removing the stigma associated with it. And after giving 'Bitch' an all new meaning she urges all women to 'Be the Bitch'.
Speaking about why she took up this project Shruti Hassan said:
"I've never believed in following norm and going by standard definitions. Also, I'm an equalist on all fronts and I believe there needs to be an upgrade in what the so called "stigma laden terms" actually mean. The intention historically attached to these words has been defined by a power play between the one using the term and the one it’s used for - almost seeming abusive. Evolution, education and opportunity has changed what words mean and today the word bitch, at least to me, stands for an independent and strong woman's ability of being herself . So when this idea of the #Unblushed video came about, I knew I had an interesting platform to showcase "Be The Bitch" - the gutsy yet vulnerable woman who isn't afraid to be true to herself, no matter what. I wrote and fleshed it out basis my vision and everyone loved it. I'm glad that it's turned out well."
Watch the video here: