Around 64% Indian buyers prefer shopping via mobile despite bad network

Internet speed and connectivity continue to be a major challenge in India. Yet, 64 percent of Indians are willing to make more purchases using their smart phones in 2015 as compared to 2014. Around 37 percent expect the same quality and speed of performance when shopping on their mobile like on the Internet. Internet speed and connectivity however is a major challenge here. With more than 50 percent of users using Wi-Fi to shop online, it presents an opportunity for cellular operators to tap into this user base.  However, shopping on mobiles does not mean more revenues for operators just yet.

Representational image: AFP

Representational image: AFP

Some of the key findings of the Indian Survey:

More than half the consumers surveyed preferred online shopping experience to the physical one.  This year will witness an 89 percent increase in online shopping pattern as compared to 2014. More than 50 percent users say they enjoy the virtual shopping experience better than the physical one.

Time taken for site loading and security are two key factors that impact potential revenues of e-commerce players. Around 42 percent of consumers will wait for four seconds before switching to a competitor site, 36 percent are concerned by security issues during online shopping while 23 percent of the users are also concerned about making app-based purchases on mobile phones.

Global e-commerce sites a potential threat to Indian players. Around 47 percent of the users who shopped online with retailers in other countries said it had met their expectations. A whopping 83 percent still would prefer to buy from global sites as it was simpler and faster.

Key global survey insights

More than 67 percent of global consumers use online retailers to shop internationally. Internationally, 87 percent of Chinese respondents report shopping with retailers located outside of their country, as do 62 percent of European consumers and almost half of US consumers. Worldwide, almost 60 percent of consumers say if the international shopping experience was better, they would do it more often.

Globally, 33 percent of consumers are willing to abandon a website and search for their item elsewhere on the Internet. However, this number increases in some of the fastest growing markets in the world, spiking in India, China, Hong Kong and Malaysia, where 43 percent of consumers say this is their initial reaction to a slow loading page.

Shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way. While only 40 percent of those surveyed globally make at least 25 percent of their purchases on their phones or tablets, nearly 80 percent of those in China do, followed closely by those surveyed in India (65 percent). The greatest increase in mobile shopping is expected to come from China and India, where 85-90 percent of consumers surveyed said they will consider making more purchases from their tablets and smartphones in 2015.

These are some of the findings of survey conducted by Dyn, a cloud-based internet performance company. Dyn surveyed more than 1,400 consumers across 11 countries in North America, EMEA and APAC to understand their shopping preferences, what they’re expecting – and experiencing. The report details the state of online shopping, impact of slow websites and security concerns on online shopping, why retailers struggle to fulfill promises of a consistent omni-channel experience and whether consumers are willing to shop more across international borders.

Martin Ryan, VP, Managing Director, Dyn said, "As a leading global Internet Performance provider to the most visited web properties in the world, we monitor internet site performance and experience, and its impact on consumer habits. The aim of this survey was to learn what is holding consumers back from buying more online and through mobile devices – and what retailers need to do to turn more consumers into longstanding customers."


Published Date: Feb 25, 2015 05:58 pm | Updated Date: Feb 25, 2015 05:58 pm


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