Why did BMW launch the updated 3 Series just days before the Auto Expo and not at the most prestigious Indian automotive event? Was it because the all-new A4 was to be exhibited? Or was it because the new kid on the block, the XE, was making its Indian debut at the expo? The answer probably is that BMW did not want the news of it's updated 3 Series to get lost in the expo buzz. It is easy to see why, because in a passing glance the refreshed 3er looks like a mere facelift. But there is more to it than just the new body work.